Brand Voltas won the coveted APAC EFFIE Award for Effectiveness in Advertising, in the 'Best On-Going Campaign' category, for its sustained AC campaign featuring the much-loved Murthy. APAC EFFIE being the gold standard for effectiveness in Marketing, Brand Voltas was up against entries from all product categories and industries in the entire Asia Pacific region. In this fiercely competitive arena, Voltas won the Silver Award, for its consistency of thought, and clutter-breaking execution.
The APAC Effie Awards is organised by the Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group. The winners and finalists will be accorded points that will add to their ranking in the Effie Effectiveness Index (http://www.effieindex.com), the world's most prestigious ranking of effective marketers, brands, agency holding groups, agency networks, agency offices and independent agencies.