In sales alone, Voltas ACs scored a string of wins through the summer of 2012, with growth of 20% in volume, and over 30% in value. For three months in a row, Voltas was the top-selling brand in multi-brand outlets. By July, Voltas had grabbed 21% market share, while the nearest competitor dropped to 14.6% (from 19.6% in March).
July was also the month when Voltas outperformed all competitors in exclusive brand outlets as well, making a clean sweep of the market.
In end-August, Nielsen Brand Track announced its results in the AC category. Over and above sheer sales, Voltas was a top-scorer in so many other parameters. Comparing the figures for 2010 and 2012, we see the many ways in which Voltas has been ranked highest among 'pure AC' brands:
The net effect of all this is that Brand Voltas reigns supreme in market share as well as mind share.