Voltas is India’s official Number 1 Room AC brandAt long last, Voltas is now the absolute no. 1 in room AC's,as confirmed by Gfk Nielsen in their report for May 2012. After years in the no. 2 slot in a market packed with strong multinational brands, it's a proud moment indeed for the brand, for UPBG, and for everyone at Voltas.
The freshly released report reflects Voltas to be the clear leader, both in Volume and Value in multi-brand outlets (MBOs), with an 18.3%market share, leaving LG in the second place at 17.7%.
In a market witness to significant headwinds on account of macroeconomic blues, besides low consumer sentiments and multiplicity of brands, Voltas stands tall on strong fundamentals. What's more, the upward trend continues: just from March to May 2012, Voltas had gained3.9 points in MBOs.
In the triumphant words of Pradeep Bakshi, "We'd known of our leadership in primary sales for a over a year, reflected starkly in primary billings. Nielsen’s verdict reaffirms our strong footing, achieved through focused and unstinted efforts at expanding our foot print and playing intelligently.We have been able to play up our portfolio extremely well to strengthen our defenses in the market place. We will live up to the occasion and keep our war chest ready for the next leap in sustaining this momentum”.
UPBG’s distinct feat is a testimony to the valued customers and channel partners patronage and an ever engaged teams commitment. As we congratulate team UPBG for an outstanding performance, we'd like to add that it's a feeling all Voltasites share.