Voltas All Weather TVC bags ad of the week – Asian age
The Voltas All weather TVC has been adjudged the ad of the week by Asian Age (7th June 2012). The quarrelsome babu who keeps getting transferred is a character the audience can all relate to. The objective was to create a differentiator which is meaningful to the consumer throughout the year. The task was to create a compelling communication around the core proposition of Voltas being an expert in climate control across all seasons. That's the idea embodied in Murthy as a mascot. He's sweet, but he isn't completely naive. While he accepts his fast-changing destiny, he's sure that he always wants to feel cool and comfortable. So no matter where he goes, the Voltas All-Weather AC goes with him.